Baiteze Squad ..I loved working with these guys.

Big shout to Loyd Anarfi who was the lead creative and made this happen for us.

4,000 kids are let go from professional clubs in the UK every year and in many cases they return to their peer groups feeling like they have let themselves down and fallen short of the dream. Societal pressures and a lack of regular education puts these kids at risk with an alarming rate looking to crime and gangs to fill the void. 

Baiteze Squad was a new team coming from East London, Canning Town comprised of ex academy dropouts determined to make something of themselves. Society had forggoten about them but their idea was to come together and see if they could get further as a team then they did in the academies. Unlike any others in the football creator space….Baiteze were ballers. And they won everything. 

Ballinout was the doc series that followed the journey of a bunch of kids from a tough neighborhood who pulled together to change their story. From being dropped out of academies to winning the tango league, playing with Real Madrid and securing sponsorship with Puma and now New Balance.  Their motto “Baiteze to the world and back” 

Baiteze Squad is now the most talked about football influencers in the game. Their ability to take football into the grime and fashion space has brought them international audience and brand integration. 

I was the creative director on the series and Directed the promo pieces

The doc series was directed by my creative Loyd Anarfi