Building a Content Factory
I joined Brave Bison because there was an exciting demand for content at scale. Beyond servicing clients with branded content campaigns, my role was to launch owned and operated channels across multiple verticals that published hundreds of films per month. So, I put together a proposal to take over Jamie Oliver’s recently vacated 4000 sq ft studio at London’s historical Holborn Studios in Hoxton.
After a couple months’ build out, we launched Yellowstone Studios. A fully kitted out, five rotating set, warehouse with pre and post production facilities ...and a mini football pitch!
The studio was inhabited by my team of 25 full time producer, editor and creative staff working across Mutha, Perk, Slash Football, Bluntly, Vtrnd and Canvas channels.
When we opened up the studio to a community of makers and influencers in our network, we built a creative hub that fueled a new culture of collaboration and innovation to Brave Bison and its channels.
Also shot in Yellowstone, were brand campaigns for Marriot, Puma, BBC, Papa Johns, Ellesse, The UN, Vegan Nights, Under Armour, Utilita, Football Manager, PGA Tour