At this years London fashion week Uniqlo launched its most ambitions project to date by taking over Somerset House and installing a mammoth Lifewear interactive exhibit.

Open to the public, Uniqlo wanted to make sure people knew about the event and exhibit so they briefed us to get the word out.

So we put together a team of international influencers and asked them to showcase how they use Uniqlo’s Lifewear in their daily commutes. They shared these on their instagram stories and feeds.

And when it came time to launch the event, the influencers were flown into London and documented their early admission to the the exhibition online.

We then created a series of films featuring the influencers in the exhibit and published them on their instagram pages and Uniqlo’s website and international social pages.

6 films shot edited and graded in 48 hours! ( maybe 72 for one or two of them)

Creative Direction - Me and Matt Crescenzo

Director - Me

Production co - Salt

Canvas was the youth focused arts channel for the Arts Council. I was briefed to make art accessible to this audience.

We knew people talking about art was not the answer

We also know that performance, technical skill are ways in.

So Go Solo was a series where we stripped it all back and let the art do the talking.

Shot in our studio, we changed the colour of the set daily and invited down an array of artist connected to the Arts Council to step up and do their thing..no talking needed.

Creative Director - me

Director - me

Camera - Andy Poole

We teamed up with Ellesse to bring their heritage in tennis centre court with street wear enthusiast. We put together a team of influencers to shoot a look book and commission exclusive Ellesse product and launched online and through a pop up shop in the heart of London’s Soho.

Director and Creative Director . - me

CCO - Will Pyne

This was my first big director gig.. I was scared shitless lol

When Samsung wanted to introduce their new innovative tri-door Showcase Refrigerator we created a one off piece with food artist and photographer Carl Warner in a campaign we called Showcase Your Imagination.

The idea was to present an artist and scenario completely enabled by the product and produce a reveal ahah moment that would stick in the hearts and minds of the consumers.  

Directed by me ,

Producer Sagal,

Creative - Me and Luke Norton

We hijacked Nike’s Air Max Day for Mutha and turned it into Spair Max Day where our goal was to give 1000 pairs of Air Max to those in need.

I grabbed my guy, sneaker head and dj Kish Kash and together we launched a pop up, and three part doc series combating fast fashion and doing something good for the community.

The turn out was huge, the reception even better. Given the chance to come together for good the sneaker community did and more.

As a result beyond the massive charitable activation, our channel Mutha was opened up to a new and hard to reach fan base. Watch out for next years Spair Max….

Creative Director and Film Director - me

Hero - Kish

Rodger Ballen is the famed photographer and creative director behind Die Antwoord. His easily recognised photographs depict both a harsh reality and one he’s constructed in his art. Dark, twisted and otherworldly his work can be found in galleries and museums around the world.

When the non for profit Skateroom collaborated with Rodger on a series of art decks they asked us (Canvas) to work with Rodger to make a film depicting the “birth” of the skate decks.

Inspired by his work, and briefed by the man himself we created an original piece in homage to Rodger and his Ballenesqe world.

Creative Director / Director - me

AD / Camera op / editor - Andy Poole

Post - Unit

X-BOX FORZA FUEL

Winner - Lovie Gold Branded Content

A high-speed adrenaline rush along the best driving roads in Europe.

A fan-fuelled supercar roadtrip. Recreating the best bits of the racing game for real..

Digital campaign to promote the game launch of the Xbox title Forza Horizon 2.

Influential pro-gamers teamed up with racing drivers to score points - on the track and the Xbox One.

Fans at home could support their favourites, watch Twitch live-streams of the action and complete challenges to score points for their team and unlock exclusive in-game rewards.

All four films were shot and published while on the trip with a 24 hour turnaround!

Director and Creative Lead -Me,

Camera crew and AD - Arlen Figgis Jeoff Searle,

Creative - Luke Norton

A MUTHA series celebrating individuals diverting waste streams into sustainable businesses.

Creative Director and Director - me

Creatives - Rob Davies and Peigh

A nice two part doc where we try to get Locksmith to go vegan and get a pro football contract. No small ambition for the Rudimental front man.

Creative / Director - me

Baiteze Squad ..I loved working with these guys.

Big shout to Loyd Anarfi who was the lead creative and made this happen for us.

4,000 kids are let go from professional clubs in the UK every year and in many cases they return to their peer groups feeling like they have let themselves down and fallen short of the dream. Societal pressures and a lack of regular education puts these kids at risk with an alarming rate looking to crime and gangs to fill the void. 

Baiteze Squad was a new team coming from East London, Canning Town comprised of ex academy dropouts determined to make something of themselves. Society had forggoten about them but their idea was to come together and see if they could get further as a team then they did in the academies. Unlike any others in the football creator space….Baiteze were ballers. And they won everything. 

Ballinout was the doc series that followed the journey of a bunch of kids from a tough neighborhood who pulled together to change their story. From being dropped out of academies to winning the tango league, playing with Real Madrid and securing sponsorship with Puma and now New Balance.  Their motto “Baiteze to the world and back” 

Baiteze Squad is now the most talked about football influencers in the game. Their ability to take football into the grime and fashion space has brought them international audience and brand integration. 

I was the creative director on the series and Directed the promo pieces

The doc series was directed by my creative Loyd Anarfi