WE PICKED UP DIGIDAY BEST BRAND PARTNERSHIP OF THE YEAR!!

Sports Interactive wanted to inspire a new generation of football managers in the run up to their 2018 FM18 release. They wanted an idea that married their game with the hugely popular creator football scene.

Our Idea.. Make Football Manager in real life by integrating all of the key features into our Sunday league doc series Park Life. We sponsored the team and overlaid the graphics into the footage.

The month long integration across four games on our Slash Football channel saw just short of a million views on Youtube and tens of thousands on FB and Insta. Engagement was through the roof and the positive sentiment toward the new Football Manager 2018 was up 97%.

( disclaimer - I didn’t shoot the guy with his border collie that was from an old Football Manager ad. I liked it and used it in the case study. )

CD - Me

CCO - Will Pyne

Director - Me

Producer - Jordan Stokes