In the spring of 2018 I travelled to the UNESCO headquarters in Paris and pitched an idea to the United Nations Environment Program. The idea was Mutha. A multi-platform channel that leads on the sustainability and conscious living conversation, through the passions (fashion, tech, food and travel) and with the language of young people who are the future.
Mutha is a channel that empowers its audience with incremental solutions to tackle climate change. No shame, shock, doom and gloom, this channel tackles sustainability through inspiration and entertainment.
With the UN onboard, Mutha launched in the Summer of 2018 where it continues to be at the heart of Brave Bison’s publishing portfolio inspiring millions of people to do their part in combating climate change.
WE GAVE 1000 PAIRS OF AIR MAX TO PEOPLE IN NEED
A SERIES ON PEOPLE PRODUCTS AND BUSINESSES DIVERTING THE WASTE STREAM
A SERIES WITH EMMA BRESCI ON SUSTAINABLE FASHION
A SERIES TO SAVE THE WORLD AND HAVE FUN DOING IT
UNLEASHING THE POWER OF PLANTS TO INCREASE YOUR PERFORMANCE