THE SWEET SPOT

When you think of golf you think of the PGA. We were briefed to come up with a format using their archive footage that would attract a younger more engaged audience of non golf fans.

So in the lead up to the The Players Championship we kicked off a new series called The Sweet Spot where we took the best highlight footage and smashed it together with internet culture, memes, motion graphics and Dragon Ball Z style animations.

This in turn saw a massive 75% increase in subscriptions and engagement from the target audience and brought PGA into an online conversation they weren’t invited to previously.

Creative Director - Me

Director - Me

Editor - Lewis Pacelli

Animator - Prashan Green

Brave Bison