We knew some of the most respected tech journalist would be receiving the newest handsets from Samsung.

We also knew that they would be reviewing these handsets in what they called unboxing videos that get millions of views.

In addition to this, we saw that unboxing films were incredibly boring.

So we came up with Extreme Unboxing, a six part film series where we took the nations most influential tech journalists and had them review the newest handset from Samsung while skydiving, in a rally car, on a speed boat, hanging off a mountain, in a stunt plane and on a rollercoaster. 

This was the first proper piece of branded content for Engine /Jam and Samsung UK. We picked up a bunch of awards and the video views went through the roof. was also a first for Engine / Jam and Samsung to use online influencers as characters in the content.   

Creative and production - me

Directed by Ross and Bugsy of Blink Creative