This film depicts a story of a girl perpetually moving forward in her life, enabled and driven to succeed. She is on her way both physically and mentally.

The product is called the Gear Circle as it is circular in shape. Our idea was to show how a person can be enabled by the device. We weaved a strong brand message through the storytelling and in the visual metaphor of the velodrome. And the USP of the product was highlighted through the tailored to picture sound design.

Creative - me

Producer - Jo Dillon

Directed by Cristiana Miranada - passion raw

Music credit - Barbara Dane 1967 - I'm on my Way