We hijacked Nike’s Air Max Day for Mutha and turned it into Spair Max Day where our goal was to give 1000 pairs of Air Max to those in need.

I grabbed my guy, sneaker head and dj Kish Kash and together we launched a pop up, and three part doc series combating fast fashion and doing something good for the community.

The turn out was huge, the reception even better. Given the chance to come together for good the sneaker community did and more.

As a result beyond the massive charitable activation, our channel Mutha was opened up to a new and hard to reach fan base. Watch out for next years Spair Max….

Creative Director and Film Director - me

Hero - Kish