X-BOX FORZA FUEL
Winner - Lovie Gold Branded Content
A high-speed adrenaline rush along the best driving roads in Europe.
A fan-fuelled supercar roadtrip. Recreating the best bits of the racing game for real..
Digital campaign to promote the game launch of the Xbox title Forza Horizon 2.
Influential pro-gamers teamed up with racing drivers to score points - on the track and the Xbox One.
Fans at home could support their favourites, watch Twitch live-streams of the action and complete challenges to score points for their team and unlock exclusive in-game rewards.
All four films were shot and published while on the trip with a 24 hour turnaround!
Director and creative lead -Me,
Camera crew and AD - Arlen Figgis Jeoff Searle,
Creative - Luke Norton